Writers are notorious for cockamamie ideas. They write things like— IMAGE: show a kangaroo on top of a Mt. Everest wearing a Chez Guevara shirt and with Taylor Swift sticking out of its pouch. Then, they hand it off to a designer and say, “Easy peasy. Make it happen”. At Possible Worldwide, the Folgers team wouldn’t bat an eye. The designers loved shooting their own photos and making zany concepts come to life. As a result, the Folgers social media rocked it. Here’s just a small sampling of my Folgers FB work.

Sample Copy:

  • “Ahhhh, the promise of a new day. What’s the first good thought that pops in your head each morning?”
  • “LIKE if you could use a little one-on-one time with an iced coffee today.”