As a Senior Copywriter at Possible Worldwide (Cincy office), I wrote the Folgers, Smuckers, Hungry Jack, Natural Peanut Butters, Jif, and Uncrustables Facebook, Instagram, and Twitter posts. It was a hoot. Each brand has its own social passport, its own voice, and its own personality. Possible loaded me up with the Smuckers brands because I could move easily from brand to brand. It’s all about writing to an audience. And I do that very well.