Champlain College

I first visited Champlain College in the dead of winter with Bob Rytter. Never have two “flatlanders” been so cold. But we did manage to craft a bold campaign based on my theme, Boundless Possibilities, Individual Journeys. This was an interview intensive project—I sat down with a gazillion students and professors—that uncovered one compelling story after the next. And that’s what viewbooks should do— tell stories that catch the attention of teenagers and their parents alike.